El diseñador gráfico Mike Madrid y el fotógrafo y diseñador gráfico Gabriel García crearon Cup of Couple en 2011. Fueron pioneros en entender el papel que las redes sociales (352k seguidores en Instagram) podían desempeñar en el ámbito del estilo de vida. Y las muchas horas que dedican a su trabajo y el cuidado de la puesta en escena de sus fotos hicieron el resto.
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