Beatriz Portela, CEO de Okiko Talents, realizó una ponencia en el Círculo de Bellas Artes de Madrid, en la que se trataron temas como la importancia de la prescripción digital, su evolución o las tendencias futuras del marketing de influencia.
Beatriz transmitió a los asistentes una visión fresca y actual de la gestión de influencers y de cómo realizar acciones de marketing y comunicación con estos prescriptores digitales. La sesión tuvo lugar en el marco de la inauguración del nuevo curso “El negocio de la moda en la era digital” dirigido por Condé Nast College e incorporado a la Escuela de las Artes de la Universidad Carlos III de Madrid.
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